Ogilvie Dental in Ottawa is a full-service dentistry clinic with a stellar reputation.
Standing Out From The Competition
With a newly-renovated dental clinic, Ogilvie Dental sought a revamped web presence that showcased their outstanding clinic, staff, and services. In addition, they needed an online marketing strategy that would drive new, prospective patients to their website each month, and an engaging message that would spark action.
Photoshoot: Showcasing Warmth and Excellence
With a 1-day on-site photoshoot, we captured new, professional images of the team and their bright, spacious clinic. These images infuse the website with a personal, warm tone and allow visitors to take a virtual tour of the clinic before their visit.
Online Strategy: Google Search Ads (PPC/SEM)
We worked with Ogilvie Dental to develop a Search Engine Marketing strategy that would give an immediate boost to their online visibility. The search ads help drive high-quality visitors to their website every month, because the ads intercept searchers in real time, at the moment they need to find dental services.
Strategy: Building Trust Through Social Proof
A key part of our marketing strategy for Ogilvie Dental involved leveraging their clients’ positive reviews. Over the years, the clinic had accumulated hundreds of stellar reviews, but these reviews were hosted on a separate third party website. We developed a solution to embed these reviews on their own website, placing the glowing words of their clients front-and-center. Now, these client testimonials appear throughout the site, providing trust-building social proof on every page.