Adventures in Advertising

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Behind the Scenes: New Campaign Kick-off

Today, we wanted to share a snapshot from one of our brainstorming sessions to show what goes on in the early stages of an ad campaign. Working with marker and large sheets of paper might seem low-tech for a digital agency, but we've found this is a tried and true...

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Top 3 Reasons Why Ad Campaigns Fail: Part 2

In Part 2 of this blog series, we're exploring the second most common marketing mistake that causes campaigns to fail. We'll also look at how to avoid this mistake, and check out some great real-world examples of companies getting it right. To get the most out of your...

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Just Launched: Custom Branded Coaching Website

The Challenge: Multi-talented real estate investor and business coach, Victor Menasce, was seeking a new website design that would effectively combine 3 separate business websites into a unified brand identity. The new website design needed to represent the many sides...

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Top 3 Reasons Why Ad Campaigns Fail: Part 1

In this 3-part blog series we’ll uncover the three key factors that can decide whether a campaign is a winner or a waste of money.  We'll pinpoint the three biggest digital marketing mistakes, how to avoid them, and get the most out of your ad spend. Mistake #1:...

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